ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]
CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]
By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]
Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results. […]
360insights, a leading channel incentives management (CIM) provider, has acquired Perks WW, a channel incentives program provider. This is the second acquisition of a channel incentives solution provider by 360insights this month. On October 1, the company announced it had acquired the UK-based CR Worldwide. The Perks acquisition further amplifies 360insights’ presence across North America […]
Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]
By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]
Check Point Software Technologies has significantly upgraded an app that was launched to encourage partner reps to perform activities that are proven to drive growth and profitability. The Check Point Engage app has been enhanced to enable market-tested practices drive demand and customer value, report on the them, and be able to reward sales reps […]
By Leah Allen, Vice President of Growth Marketing, Model N Now more than ever companies should be looking at ways to tighten up revenue operations to stay agile and be ready to bounce back when things return to normal. For most high-tech companies, channel sales typically represent 70% or more of an organization’s revenue. Companies […]
By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]