A Quick Guide to Realizing Peak Partner Performance & Revenue
Creating a more intelligent future takes teamwork. By understanding the behavior and performance of top performing channel partners – through the application of partner insight, performance and analytics – suppliers are grasping the actions they need to take to improve the performance of their entire partner network.
Cash is Not Always King of Your Channel Incentives Program
As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners. News flash: it’s not cash.
State of Channel Marketing 2017
With more than 71,000 organizations worldwide using its marketing automation technology, Averetek is in a unique position to report on how vendors and their partners are collaborating to drive marketing initiatives. The State of Channel Marketing 2017, based on data collected over the past three years, provides valuable insight into what channel partners really, how […]
Zift Solutions Offers Channel-as-a-Service to Simplify App Integration
Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]
CA Technologies Announces New Advantage Partner Program
CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]
Aprimo Acquires ADAM Software
Aprimo, marketing operations pioneer and category leader, announced in March its acquisition of ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content. By combining Aprimo with ADAM’s […]
2017 Content Preferences Survey Report from Demand Gen Report
Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]
BrightFunnel Hires Former LinkedIn Exec To Innovate Products
BrightFunnel, a marketing attribution platform, has appointed Chris Mann as Chief Product Officer. Mann will be responsible for innovating products that empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn, where he led the Marketing Solutions division. Prior to that, he was VP of Product Management at Bizo, where he helped […]
Demandbase Debuts Partner Program For ABM Education
Demandbase has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services. “No company is going to do it alone and succeed,” said Peter Isaacson, CMO at Demandbase, in a conversation with Demand Gen Report, a sister publication to Channel […]
WorkStride Incentives Offers SaaS Solution For Channel Sales Performance and Efficiency
The Problem: Most channel marketers have some form of incentive program in place for their channel sales reps. However, the traditional approach—that is, one without a central software platform—requires ample time, the juggling of spreadsheets and a threat of fraud or mistakes due to simple “human error.”
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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