Channel Marketer Report

Channel Relationships

Synthesio And Conversocial Announce Strategic Partnership

Social monitoring company Synthesio has developed a strategic partnership with Conversocial, a cloud-based social customer service solution. The partnership is designed to provide businesses with a deeper understanding of social data and in turn, help them turn social interactions into sales opportunities.

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Xirrus Unveils Xcellerate Program

Xirrus, a Wi-Fi technology company, has launched its Xcellerate Partner Program, a network of global channels designed to help channel partners do business easier.

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NetBase Joins Twitter Partner Program

NetBase is part of the limited pool of companies joining the Twitter Official Partner Program. As part of the program, NetBase will work closely with Twitter to fully integrate with the platform and release products more efficiently. NetBase will offer users detailed and actionable brand intelligence, including NetBase LIVE Pulse, which provides an up-to-the-second view […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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Kaspersky Lab Offers Partners Increased Opportunities For Profit And Growth

As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]

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Manhattan Associates Extends IBM Cloud Partnership

Manhattan Associates has extended its relationship with IBM, positioning the company to provide technical support to customers using IBM Cloud’s SoftLayer technology alongside its own supply chain management offerings. In addition to offering customers various IBM software products, Manhattan Associates now supports IBM Cloud as an alternative deployment method. “The ability to offer our industry-leading […]

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Halyard Consulting Joins Hootsuite Partner Program

Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]

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Continuum Becomes Sharp Strategic Alliance Member

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has onboarded managed IT solution provider Continuum as a Sharp Strategic Alliance member. The partnership is designed to increase service offerings for Sharp Authorized Dealers. The partnership also positions dealers to leverage a new services platform, intending to help enhance the […]

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RichRelevance Expands Partner Program To Support Omnichannel Personalization

RichRelevance, an omnichannel personalization solution provider, has expanded its partner ecosystem in an effort to better support partners going to market with its Relevance Cloud and the RichRelevance Build platform. The company aims to empower partners to launch personalization initiatives with their retail clients. The RichRelevance Partner Enablement Program is designed to help partners accelerate […]

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(Best) Practice Makes Perfect: A 5-Point Checklist For Channel Marketing Success

By Dan Hawtof, Blackhawk Engagement Solutions The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, none of that matters. The best program, product or incentive […]

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