As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]
Impartner, a SaaS-based channel management and partner relationship management (PRM) technology provider, has added a business planning tool to its solution. Impartner Business Planning supports increased collaboration, transparency, and automation to help companies create business plans with all segments of partners. Integrating with most CRM systems, Impartner Business Planning allows channel managers to drag and drop […]
ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]
Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users. With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. […]
Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]
Aqua Security, a pure-play cloud native security provider, is making significant investments to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. Over the past six months, Aqua has doubled its channel and ecosystem teams and has grown its supporting cross-functional team members. […]
When Marisol Buchanan, CEO of Premikati, a business consulting and services company, signed up for an audit of her company’s Web digital marketing presence, the results weren’t surprising. Embarrassing maybe. But not unexpected. Like many small channel partners, Premikati didn’t have many resources to boost its digital profile. And the company was not taking advantage […]
ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]
A research report on the rapidly evolving brand-influencer dynamic shows the disparity and alignment of perceptions of marketers and influencers. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, found that 75% of marketers leverage influencers for brand awareness and 73% for brand engagement. Influencers, almost 60% of them, said […]