Channel Marketer Report

Incentive Programs

Survey Reveals Low Satisfaction Rates With Current Visibility Into Channel Incentive Programs

Although incentive program performance is considered vital to channel program success, the majority of companies are not up to par in their measurement, according to findings from a survey of senior channel sales and marketing executives. The survey, conducted by Channelinsight, revealed merely 33% of survey respondents stating they are somewhat or very satisfied with […]

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