Channel Marketer Report

Channel News

CloudBolt Rolls Out New Rainmaker Channel Partner Program

CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]

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Bizzabo Launches Channel Program To Boost Its Event Platform Sales

Bizzabo, a provider of a single platform for in-person, hybrid, and virtual events, has launched a new channel program to enable a variety of partners to offer its proprietary event technology and industry expertise to prospects and clients. The company is targeting a range of partner organizations including companies that work with marketing and event […]

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Engagement Matters In How EPOS Tiers Partners In New Channel Program

EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]

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Webinfinity Updates Partner Portal Solution With New Workflow Personalization Capabilities

Webinfinity, a partner portal solution provider, has updated its solution to accelerate user engagement through personalized workflows. Vendors can create personalized experiences for key processes such as contact onboarding, making it easier for users to learn about partner programs and practices. While Webinfinity provided workflow to support required business processes such as deal registration or […]

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At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics

While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]

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Alliance of Channel Women Boosts Advocacy For Diversity, Equity, Inclusion

The Alliance of Channel Women, a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, is stepping up its focus on advocacy and education for diversity, equity and inclusion (DEI). The organization’s new DEI Committee, which supersedes the ACW Advocacy Committee, was created in response to the growing needs of ACW […]

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SAP Expands Free Demo Library; Reduces Test and Demo Environment Costs; And Launches Partner Edition Of Learning Hub

SAP has added expanded the number of scenarios in its free SAP Partner Demo Environment and will offer partners significantly reduced subscription fees for its test and demonstration environment licenses. The company also announced plans to add new information channels to the “SAP for Me” portal, the digital companion partners can use to support customer […]

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Sectigo Launches New Partner Portal To Support Updated Channel Program

Sectigo, a leading provider of digital identity management and web security solutions, has launched a new partner portal with the rollout of its updated channel program. The Secure Partner Program features engagement-based tiering to better align with the business goals of individual partners. All partners registered in the new program receive access to advanced training […]

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Cloud Girls Seeks Nominations for Sixth Annual ‘Women to Watch’ Awards

Cloud Girls, a next-gen tech think tank, is seeking nominations for its sixth annual Cloud Girls Rising: Women to Watch Awards. The Cloud Girls Rising Awards will be given to women in sales, marketing or engineering roles at a channel partner organization — agent, VAR, MSP or services provider — who have demonstrated innovation, solution-orientation […]

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E2open Goes Public Via SPAC

E2open, a provider of supply chain and channel management software, and CC Neuberger Principal Holdings I, a special purpose acquisition company, have completed their business combination. The common stock of the combined company is traded under the symbol “ETWO” on the New York Stock Exchange. Michael Farlekas, who has served as CEO of the Company since […]

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