Channel Marketer Report

Channel News

Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist

More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]

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Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies

Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]

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Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]

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Demand Gen Pros Need To Focus More Attention On B2B Marketplaces

As more B2B buyers’ journeys are including side-trips through digital marketplaces, demand gen professionals should be taking steps to engage customers and prospects in them. “Organizations will need to quickly figure out what will influence conversions and purchases in this emerging space,” stressed a recent ForresterNow article, Marketers: Make Sure B2B Marketplaces Are On Your […]

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Partner Empathy Boosts Engagement With Komprise Recruitment And Certification Program

Komprise, a leader in analytics-driven data management as a service, achieved record growth in 2020, despite the challenges of the pandemic. Contributing to the company’s growth was the onboarding of more than 50 new channel partners, and the technical training and certification of hundreds of partner employees through its expanded Komprise Konnect partner program. The […]

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Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies

Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]

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Expanded Channel Stack Offers Bigger Tool Box For Partner Program Professionals

The channel software stack continued to grow in 2020. According to an annual review by Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, 183 companies offer channel program supporting solutions. McBain’s survey listed 159 companies at the end of 2019. As 2018 came to a close, 106 solution providers were identified. Last year, companies […]

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The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

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Partner Certification At Gigamon Soars Fourfold With Use-Case And Enablement Training

Partner engagement in a comprehensive certification program that provides use-case and enablement training soared dramatically at Gigamon, a network visibility and traffic monitoring technology vendor. Even without an incentive component, the certification program has been utilized by over two-thirds of Gigamon’s partners which increased the number of certifications by four times. The boost in partner […]

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Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal

Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]

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