Channel Marketer Report

Channel News

Katalon Supports New Channel Program With Partner Portal

Katalon, a provider of a leading test automation platform, has launched its new Solution Partner Program and partner portal. Over the past year, Katalon has experienced rapid growth in its partner network and the new program will help strategic digital transformation-focused partners support customers and capitalize on the exploding market demand for test automation solutions. […]

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Uniphore Funds Agency Support For Partners To Boost Co-Marketing Initiatives

Uniphore, a conversational automation solutions provider, has launched a program to enable value-driven collaboration and cross-selling with independent software vendors (ISV). Late last year, the company rolled out its Unite Partner Program to provide end-to-end support to the partner lifecycle. The new Unite App Alliance Partner Program takes the offering a step further by allowing […]

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Jay McBain Joins Canalys To Lead Channel Research In North America

Jay McBain, a leading channel and ecosystem industry analyst, has joined Canalys, an independent analyst company. In his new role as chief analyst at Canalys, McBain will lead channel research in North America, as well as be an integral part of the firm’s worldwide channels research and advisory team. Most recently, McBain was Forrester’s Principal […]

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Supernode Conference Offers Forum On Ecosystem Optimization

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, is hosting a two-day conference designed exclusively for partner professionals. Supernode, which will be held May 17-18, 2022, in Philadelphia, PA, will provide to more than 200 ecosystem professionals an agenda of 13 keynotes on ecosystem ops, […]

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Dropsuite Strives To Upgrade Channel Experience With New Partner Portal

Dropsuite, a cloud data backup and archiving platform, has launched a new partner portal to support partners globally and provide additional capabilities to its global network of IT solution providers, especially managed service providers (MSPs). The portal will enable partners’ visibility to all their customers under a single pane of glass, greatly enhancing their productivity […]

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Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies

Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]

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Honeywell Building Technology Implements PRM Platform To Support New Channel Program

Honeywell Building Technologies has launched a new partner program to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners. The Partner Catalyst Program takes the best practices from established partner programs that Honeywell Building Technologies brands and businesses have operated over the years and unifies them into […]

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Netskope Boosts Channel Marketing Support With Launch Of New Partner Program

Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure […]

Read More Acquires Pressboard, An Analytics And Reporting Platform For Branded Content, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue.’s partnership management platform supports the way B2B and B2C businesses […]

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360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions

360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]

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