Channel Marketer Report

Channel News

Visionary Channel Program Enables Versa Networks’ Partners To Drive SASE Revenue

Eighteen months into the launch of its ACE (Accelerate, Captivate, Engage) Partner Program, Versa Networks is celebrating its win of ChannelVision Magazine’s 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year category. Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s […]

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Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

If indeed the economy is in a recession or slipping into one, companies would be well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a business strategy firm, told a packed room that “the thing […]

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With Experienced Channel Leader On Board, NetSPI Launches First Formal Partner Program

NetSPI, an enterprise penetration testing and attack surface management solution provider, has launched its first formalized program to support its global channel and technology partners. Partners within the program can offer end users NetSPI’s vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand product and service offerings, further […]

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Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. Enhancements to the program include: New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to […]

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Lori Cornmesser Joins Deepwatch As SVP Channel Sales & Alliances

Channel leader Lori Cornmesser has joined Deepwatch, a provider of advanced managed detection and response (MDR) security solutions, as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as […]

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Expanding Channels Ecosystem Landscape Generates $3.9 Billion In Sales

The number of companies offering solutions that enable brands to more effectively manage their channel ecosystems continues to grow. In its first Channels Ecosystem Landscape report, Canalys, an independent analyst company, lists 223 different companies with combined annual sales of $3.9 billion. The market for channel ecosystem enabling products is expected to continue to rise, […]

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PRM Platform Provider Allbound Announces $43 Million Private Equity Investment

Allbound, a leading partner relationship management (PRM) platform, announced a $43 million majority investment from Invictus Growth Partners, a private equity firm. The capital will be used to accelerate investments in sales, marketing, and for further enhancements to the company’s PRM platform. The Allbound PRM platform allows companies to accelerate sales and marketing in reseller, […]

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ServiceNow Boosts Investment In Ecosystem Partners, Its ‘True Force Multipliers’

At ServiceNow’s Knowledge 2022 conference this past May, CEO Bill McDermott predicted that the company’s future was brighter than originally thought. ServiceNow is now expected to hit $11 billion in revenue by fiscal year 2024, up from a previously anticipated $10 billion. And for fiscal year 2026, revenue is expected reach $16 billion, up from […]

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Tackle.io Partners With Microsoft To Support ISV Sales In Azure, AppSource Storefronts

Tackle.io, a software company offering solution providers a platform to remove friction in the B2B software buying and selling process, has entered a strategic partnership with Microsoft. The company will support independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource. With Tackle’s no code […]

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TrackStreet Adds Portal Product To Authorized Partner And Resale Policy Platform

TrackStreet, a MAP Policy, UPP, authorized partner, and resale policy platform, has launched a partner portal product, a self-service online platform that automates building and managing reseller partner relationships. The solution is described as central hub where vendors can communicate with their resale partners. The portal’s electronic workflow facilitates the registration of new resale partners […]

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