Topics
Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies
As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]
Zoom Launches Partner Demand Center To Support Partner Marketing Efforts
Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]
Channelnomics Appoints T.C. Doyle As VP Of Strategic Content
Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]
With Rise In Ransomware, Partners Must Optimize Access To The Boardroom
By Mike Walkey, SVP Global Channel & Alliances at Veritas Technologies Ransomware attacks are debilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the channel and its customers. And cybercriminals are only […]
Allbound Hires Genesis Lee As VP Of Customer Success
Allbound, a partner relationship management technology provider, has hired Genesis Lee as VP of Customer Success. Lee has led several sales teams, where she managed sales pipelines, established new structures to facilitate growth, and implemented pilot sales programs. She took her sales experience from the residential sector to the tech industry when she joined KORE […]
Impartner To Evangelize Value Of ‘Delicious’ Channel Programs At Consumer Electronics Show
When the Consumer Electronics Show (CES) convenes in Las Vegas January 5 to 8, Impartner, a leading provider of channel management platform and partner relationship management (PRM) solutions, will be there to make the case for providing partners, distributors and resellers with the “most delicious” channel program At the company’s exhibitor-only Impartner Candy Bar, corporations […]
SAP To Celebrate New Year With New Digital Campaign Hub
To help its channel partners keep New Year resolutions to be more effective marketers, SAP will be throwing the switch on a new digital marketing campaign hub in 2022. The new tool, which will be fully integrated into SAP’s partner portal, was designed to accommodate partner requests for less friction in the discovery and use […]
Randy Fahrbach Joins SaaSMAX As Head Of Channel Success
Long-time channel leader Randy Fahrbach has joined SaaSMAX, provider of PartnerOptimizer, an AI-powered platform that enables users to quickly identify and recruit best-fit channel partners, as the company’s Head of Channel Success. In his role, Fahrbach will lead the sales team in bringing SaaSMAX’s platform to customers that include growth stage and enterprise B2B tech […]
Versatex Deploys Channel Marketing Tools To Enable Mom-And-Pop Partner Shops
Versatex Building Materials, a manufacturer of quality PVC building products, has deployed channel management software to provide its partner network with automated tools to more effectively market and sell its products. The company is using the ZINFI platform and partner portal to generate targeted email campaigns, update leads, track sales activities, and monitor the entire […]
NSK America Minimizes Grind Of Sharing Sales/Marketing Materials With New Enablement Platform
NSK America Corporation has launched a sales enablement and marketing automation platform to provide additional support to its independent manufacturing representatives, direct sales force and its authorized distributor network. The company is a subsidiary of NSK Nakanishi, a global manufacturer of dental and medical tools as well as machine tool spindles, high-speed motors, and micro-grinders […]
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