Buyers have access to more information and content than ever before. In order to stand out, businesses don’t just need great solutions and technology, but also a compelling story developed with copy and imagery. By establishing a strong narrative and message, businesses can consistently develop compelling content that truly resonates with buyers. This infographic, courtesy […]
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
Nearly two-thirds (65%) of local businesses participate in digital media co-op programs, up from 40% in 2012. However, there is a significant knowledge gap between these local businesses and the large brands they represent. In fact, 50% of brands believe local businesses don’t understand digital marketing. This infographic outlines results from a study developed by Borrell […]
Exabeam, a provider of user behavior analytics solutions, has hired channel veteran Ted Plumis as its new VP of Channel, Business and Corporate Development. Plumis joins Exabeam following news that the company has initiated reselling partnerships with Carahsoft, GuidePoint Security, Blackwood Associates and Someford Associates.
ScanSource, a distributor of automatic identification and data capture and point-of-sale solutions, has launched the ScanSource As-A-Service Suite. The new program is designed to create flexibility and enhance profitability for resellers by providing multiple service-oriented solution options.
As part of a new partnership, Telefonica Business Solutions, a provider of integrated communication solutions for B2B organizations, plans to extend MobileIron’s Enterprise Mobility Management solution to multinational and enterprise customers.
Xirrus, a Wi-Fi technology company, has launched its Xcellerate Partner Program, a network of global channels designed to help channel partners do business easier.