Channel Marketer Report

Channel Marketing

To Optimize Channel Programs, Prioritize Partner Recruitment

By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical.  From many years of working in this arena in the technology sector, and seeing some […]

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Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies

Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]

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Expanded Channel Stack Offers Bigger Tool Box For Partner Program Professionals

The channel software stack continued to grow in 2020. According to an annual review by Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, 183 companies offer channel program supporting solutions. McBain’s survey listed 159 companies at the end of 2019. As 2018 came to a close, 106 solution providers were identified. Last year, companies […]

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Expanding Channel Ecosystems Need To Tighten Focus On Customers

A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]

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The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

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Partner Certification At Gigamon Soars Fourfold With Use-Case And Enablement Training

Partner engagement in a comprehensive certification program that provides use-case and enablement training soared dramatically at Gigamon, a network visibility and traffic monitoring technology vendor. Even without an incentive component, the certification program has been utilized by over two-thirds of Gigamon’s partners which increased the number of certifications by four times. The boost in partner […]

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Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal

Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]

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Channel Experts Ready Presentations For B2B Marketing Exchange Digital Experience

Presentations by prominent channel experts and practitioners will be offered during the B2B Marketing Exchange digital experience, an online event scheduled for February 22-24, 2021. An annual in-person conference, hosted by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR), has been postponed to a later date. The DGR team and CMR will again tap […]

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Spark Your Channel Now Automates Partner Personalization Of Multiple Vendor Videos, Multimedia Assets

Spark Your Channel, a demand generation company, has released of a new feature that will automatically attach partner-created intros and outros to vendor supplied videos. When launched earlier this year, the platform enabled partners to easily amend individual multimedia assets with introductions and closing messages to ensure that the marketing assets are always associated with […]

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Channel Experts Share Strategies On Boosting Partner Sales & Marketing Alignment At #B2BSMX

When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at many channel-focused companies are often under-staffed and insufficiently funded, even at large organizations. As […]

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