Channel Marketer Report

Channel Marketing

Dedicated Marketing Manager Included In New Perception Point Partner Program

Perception Point, a provider of advanced threat prevention across digital channels, has introduced a new program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. Open to the full gamut of channel partners, including resellers, distributors, and MSPs, the program is organized through a tiered structure, […]

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Impartner Enhances Platform With Code-Free Data Customization; Offers Master Classes On Starting And Scaling Channel Ecosystem Programs

Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]

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Sharing Intent Data With Partners Supports Prioritizing Prospects, Identifying Upsell Opportunities

To help partners more effectively generate sales qualified leads and convert them to customers, channel marketers are sharing insights gleaned from sophisticated buyer-behavior monitoring solutions and services. With the information, partners are able to prioritize prospects who are actively researching solutions and create personalized campaigns to engage them. The data can also be used to […]

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Survey Points To Partner Ops Managers As Critical Channel Program Drivers

The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]

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Channel Partners Split On Plans For Marketing Budgets In 2023

Slightly more than half of the channel partners responding to a “quick poll” by Candefero, an exclusive on-line community for the IT channel, are planning to increase their marketing budgets in 2023. But while 24% of the respondents said they will keep their marketing budgets at the same level, the remaining quarter of the respondents […]

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Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants

Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]

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GoTo Offers Partners Concierge Marketing Service To Generate Actionable Leads

GoTo, an all-in-one business communications and IT support platform, is striving to elevate the partner experience with its new Partner Concierge Program. Offering tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, the program is designed to maximize visibility with prospective customers and bring in new qualified leads. In addition to […]

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Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]

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Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises

A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]

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The Channel Company Acquires Lauchlan, A Marketing Agency, To Expand Services Offering

Lauchlan, a global marketing agency noted for its channel partner concierge services among other offerings, has been acquired by The Channel Company. The strategic acquisition by The Channel Company, a global provider of news, insights, strategy, and events for the technology industry, expands its marketing agency services capabilities. Lauchlan’s channel-focused marketing services, including campaign creation, […]

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