Channel Marketer Report

Channel Marketing

Lumen Strives To Boost Partners’ Marketing Capabilities With New Portal

Lumen Technologies, an enterprise technology platform provider, is striving to boost the marketing capabilities of its channel ecosystem with the launch of a new partner portal. Working with an industry-leading channel management platform and PRM provider, Lumen said it has developed a new, customized and easy-to-navigate partner portal that offers its channel partners the resources, sales enablement […]

Read More

Lacework Enhances Channel Program To Support Partners’ Go-To-Market Motions

Lacework, a data-driven security company for the cloud, has strengthened its investment in its growing channel ecosystem with an enhanced partner program. The Lacework Partner Program — formerly the Lacework Accelerate Partner Program — enables channel partners with dedicated technical enablement, joint marketing resources and a go-to-market framework across three new tiered program levels. Lacework […]

Read More

At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]

Read More

Marketopia Expands Global Offering With Acquisition Of London-Based Continuity Marketing

Marketopia, a technology industry focused marketing and lead generation company, has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages  The acquisition […]

Read More

Zift Solutions Offers Virtual Event Campaign Tool To Integrate Webinar Experience

Zift Solutions, a provider of partner relationship management (PRM) software, has expanded the capabilities of its ZiftONE platform to enable vendors to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities. The new Virtual Event Campaign function creates standardized and co-brandable event promotions and the ability to […]

Read More

Code Corporation Supports Expansion Of Channel Program With New Partner Portal

Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]

Read More

Datto Names Channel Pro Brooke Cunningham As Chief Marketing Officer

Datto Holding Corp., a global provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), has named Brooke Cunningham its new Chief Marketing Officer. Cunningham brings more than 20 years of experience in the software industry and has held global leadership roles in marketing, operations, partner, and program functions. She […]

Read More

Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies

As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]

Read More

Zoom Launches Partner Demand Center To Support Partner Marketing Efforts

Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]

Read More

Channelnomics Appoints T.C. Doyle As VP Of Strategic Content

Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]

Read More