Blaze Information Security, a penetration testing provider and application security consulting company, has launched a global cybersecurity partner program. Targeted predominantly at Managed Services Providers (MSPs and MSSPs), Value Added Resellers (VARs), and cyber insurance providers, the program has also been designed to engage companies offering products and consulting services for SOC 2, ISO 27001, […]
Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]
Channel veteran Larissa Crandall has joined Veeam Software as Vice President of Global Channel and Alliances. In her new role, Crandall will guide Veeam’s investments in a global partner and alliance ecosystem that ensures customers’ data is protected across multiple environments, whether cloud, virtual, physical, SaaS or Kubernetes. “Data is the most important asset that […]
Perception Point, a provider of advanced threat prevention across digital channels, has introduced a new program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. Open to the full gamut of channel partners, including resellers, distributors, and MSPs, the program is organized through a tiered structure, […]
Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]
There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]
The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]
Relevize, a channel activation solution provider, has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform’s engagement and reporting capabilities. Relevize’s platform is designed […]
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group In two previous ChannelViews, I talked first about ways to determine if your channel program tiering and levels are still relevant. In the second part of my three-piece series, I looked at how segmentation of partners, instead of tiers, allows for personalized channel programs. In this third […]
The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]