Channel Marketer Report

Channel Programs

Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies

Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]

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What Should Channel Marketers Get Right? Provide Better, Actionable Data

Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]

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Expanding Channel Ecosystems Need To Tighten Focus On Customers

A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]

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Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal

Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]

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Channel Experts Ready Presentations For B2B Marketing Exchange Digital Experience

Presentations by prominent channel experts and practitioners will be offered during the B2B Marketing Exchange digital experience, an online event scheduled for February 22-24, 2021. An annual in-person conference, hosted by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR), has been postponed to a later date. The DGR team and CMR will again tap […]

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Model N’s Fall 2020 Release for High Tech Offers Expanded AI/ML, Price Optimization And Channel Network Features

Model N, a cloud revenue management solution provider, is offering new revenue management and channel performance capabilities as part of its Fall 2020 high tech product release. Included in the release are expanded artificial intelligence (AI) and machine learning (ML) capabilities for deal optimization and channel intelligence. The capabilities aim to support high-tech client strategies […]

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Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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Red Hat Arms Channel Partners With Renewals Intelligence Platform

Red Hat, an open-source solutions company, is providing its distributors and resellers with a digital platform to deliver daily-updated data on renewal performance and exclusive Red Hat sales insights. A component Red Hat’s Partner Renewals Engagement Program (PREP), the Renewals Intelligence platform features a suite of interactive dashboards that allows channel partners to gain a […]

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Forrester Predicts Investments In PRM Software To Reach $889 Million By 2025

Forrester is predicting that the market for partner relationship management software will climb at a compound annual growth rate of 14.2 percent to $889 million by 2025. In a recent post, Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, noted that channel leaders are looking for PRM to be the foundational layer on a channel […]

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Sensormatic Updates Partner Edge Channel Program With Enhanced Portal, Executive Sponsorships

Sensormatic Solutions, a global retail solutions portfolio, has launched an updated version of its Global Partner Edge (GPE) Channel Program to better equip channel partners with tools to drive business opportunities and growth. The enhanced program offers channel partners a comprehensive suite of go-to-market support, tools, financial incentives and training resources. The company’s goal is […]

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