Channel Programs
Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants
Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]
At Vena, C-Suite Officer Tapped to Champion Ecosystem Program
Vena, a provider of a finance-focused planning platform, has elevated responsibility for its ecosystem program to a c-suite office. Allison Munro, previously the company’s Chief Marketing Officer, is now Vena’s Chief Marketing and Ecosystem Officer. In her new role, Munro, will work cross-functionally to connect Vena’s partner network, services, lines of business, intellectual property and […]
Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast
By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]
GoTo Offers Partners Concierge Marketing Service To Generate Actionable Leads
GoTo, an all-in-one business communications and IT support platform, is striving to elevate the partner experience with its new Partner Concierge Program. Offering tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, the program is designed to maximize visibility with prospective customers and bring in new qualified leads. In addition to […]
Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]
CyberArk Boost Channel Program To Help Companies Recognize Their ‘Cybersecurity Debt’
CyberArk, an identity security solution provider, is making substantial enhancements to its channel partner program, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand […]
Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’
As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]
Impartner Adds Business Planning Tool To PRM Solution
Impartner, a SaaS-based channel management and partner relationship management (PRM) technology provider, has added a business planning tool to its solution. Impartner Business Planning supports increased collaboration, transparency, and automation to help companies create business plans with all segments of partners. Integrating with most CRM systems, Impartner Business Planning allows channel managers to drag and drop […]
Software Buyer Behavior Report Points To Channel Partner Influence On Recurring Revenue
Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]
Are Your Channel Program Tiering And Levels Still Relevant?
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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