Channel Marketer Report

Channel Programs

Software Buyer Behavior Report Points To Channel Partner Influence On Recurring Revenue

Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]

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Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]

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Aqua Security Strives For Simplicity With Enhanced Partner Program And Portal

Aqua Security, a pure-play cloud native security provider, is making significant investments to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. Over the past six months, Aqua has doubled its channel and ecosystem teams and has grown its supporting cross-functional team members. […]

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Offering Free Digital Audits, SAP Helps Partners Elevate Online Profile

When Marisol Buchanan, CEO of Premikati, a business consulting and services company, signed up for an audit of her company’s Web digital marketing presence, the results weren’t surprising. Embarrassing maybe. But not unexpected. Like many small channel partners, Premikati didn’t have many resources to boost its digital profile. And the company was not taking advantage […]

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Zift Solutions Receives $16.5 Million Growth Funding Investment

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has announced a $16.5 million growth funding investment from AshGrove Capital. Through its ZiftONE software, Zift Solutions provides a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations. Based on nearly two decades of experience, ZiftONE’s all-in-one PRM […]

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Visionary Channel Program Enables Versa Networks’ Partners To Drive SASE Revenue

Eighteen months into the launch of its ACE (Accelerate, Captivate, Engage) Partner Program, Versa Networks is celebrating its win of ChannelVision Magazine’s 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year category. Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s […]

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Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

If indeed the economy is in a recession or slipping into one, companies would be well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a business strategy firm, told a packed room that “the thing […]

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With Experienced Channel Leader On Board, NetSPI Launches First Formal Partner Program

NetSPI, an enterprise penetration testing and attack surface management solution provider, has launched its first formalized program to support its global channel and technology partners. Partners within the program can offer end users NetSPI’s vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand product and service offerings, further […]

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Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. Enhancements to the program include: New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to […]

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Lori Cornmesser Joins Deepwatch As SVP Channel Sales & Alliances

Channel leader Lori Cornmesser has joined Deepwatch, a provider of advanced managed detection and response (MDR) security solutions, as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as […]

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