Channel Programs
How Channel Marketers Must Navigate Today’s New Normal
By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]
Improved Channel Visibility, Accelerated Processes Could Minimize Revenue Leakage
C-suite executives struggle to achieve effective revenue management, losing billions of dollars through revenue leakage, according to a survey by Model N, a provider of cloud revenue management solutions. Some 75% of the respondents believe they “leave money on the table” and must do better. According to Model N’s 2020 State of Revenue report, 82% […]
To Recruit Partners More Effectively, Develop Ideal Reseller Personas First
SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate […]
New Relic Enhances Partner Program To Engage Broader Channel Ecosystem
New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN). NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a […]
Digital Transformation Platform Provider Q2E Awarded Gamification Patent
Q2E, provider of a cloud-based digital transformation platform, has been awarded a second U.S. Patent in the area of gamification. The patent covers expanded features, including the ability to pull data from third-party applications such as CRM, engineering, sales and operations which can then be used in accumulating and calculating points. Managers and administrators can […]
Partner Program Technology And Services Companies Form Channel Marketplace
The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]
Zift Offers Channel Care Package To Help Companies Cope With COVID-19 Disruption
Written by Marjorie Romeyn-Sanabria, Contributing Editor Enterprise channel management provider Zift Solutions has announced the launch of a comprehensive care package for its customers and B2B suppliers amid the COVID-19 crisis. This includes a new developer portal called DevZone, a channel-focused podcast called “ChannelChatterLIVE,” virtual customer training and a partner outreach and channel program called Health Checks. For […]
Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response
Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]
Okta Updates Partner Connect Program With New Sales Engagement and Marketing Resources
Okta, an independent provider of identity for the enterprise, has made major updates and additions to its Okta Partner Connect program to propel partner sales growth in the new fiscal year. Technical sales engagement and marketing resources offer partners new technical programs along with demand generation and marketing opportunities. With the Okta Innovation center, partners can […]
Channel Foundations: A Back To Basics Guide for Channel Leaders
The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems. To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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