Channel Marketer Report

Channel Programs

Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. Enhancements to the program include: New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to […]

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Lori Cornmesser Joins Deepwatch As SVP Channel Sales & Alliances

Channel leader Lori Cornmesser has joined Deepwatch, a provider of advanced managed detection and response (MDR) security solutions, as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as […]

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ServiceNow Boosts Investment In Ecosystem Partners, Its ‘True Force Multipliers’

At ServiceNow’s Knowledge 2022 conference this past May, CEO Bill McDermott predicted that the company’s future was brighter than originally thought. ServiceNow is now expected to hit $11 billion in revenue by fiscal year 2024, up from a previously anticipated $10 billion. And for fiscal year 2026, revenue is expected reach $16 billion, up from […]

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With C-Suite Support, AvePoint Aligns Internal Teams To Boost Channel Partner Program

Barely into its second year, the global partner program at AvePoint, a SaaS and data management platform provider, is evolving into a significant revenue producer. The company’s managed service provider business, primarily focused on the SMB market, continues to grow in triple digits and is expected to reach 10 percent of the company’s total ARR […]

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MX Launches Robust Partner Portal To Support Fast-Growing Channel Network

MX, a leader in open finance solutions, has launched a new partner portal to support its expanding channel ecosystem. In June, the company announced that it had doubled the number of fintech partners in its MX Partner Network in the past year alone. The new MX Partner Portal provides partners with a one-stop-shop where they […]

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B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs

The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]

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Schneider Electric Evolves mySchneider IT Partner Program, Enabling Collaboration To Improve End-Markets Experience

Schneider Electric, a global provider of energy management and automation solutions, has launched a new partner program to provide a simplified, innovative and collaborative approach to enabling partner growth. mySchneider IT Partner Program focuses on enabling diverse and evolving business models and allows partners to differentiate their business by becoming a strategic advisor and expert […]

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Zomentum Launches Solution To Align SaaS Vendors’ And Partners’ Revenue-Generating Activities

Zomentum, provider of an intelligent revenue platform for technology partners, has introduced a solution that directly aligns SaaS vendors with partners’ daily revenue-generating activities. The PartnerAlign Partner Management solution is designed to put SaaS vendors at the center of tech partners’ revenue-generating activities. The platform includes the Zomentum Grow sales acceleration application, where partners can […]

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Matillion Enables Expanded Channel Network To Develop & Market Partner-Led Solutions

Matillion, a leading cloud data integration platform, has upgraded its partner network with new tiers, increased incentives, and features to better support its partners as they meet the modern data analytics requirements of organizations across the globe. The expanded Matillion Partner Network now welcomes system integrators (SIs), consultants, and technology partners into Matillion’s partner ecosystem to […]

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Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales

Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground […]

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