Channel Marketer Report

Channel Programs

Canalys To Celebrate Partner Ecosystems At North American Forum In November 2023

Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]

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Increasingly Valued, Partner Ecosystems Still Need Careful Planning, Ardent Evangelists

Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]

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Blaze Targets Referral Partners And Resellers With Global Cybersecurity Channel Program

Blaze Information Security, a penetration testing provider and application security consulting company, has launched a global cybersecurity partner program. Targeted predominantly at Managed Services Providers (MSPs and MSSPs), Value Added Resellers (VARs), and cyber insurance providers, the program has also been designed to engage companies offering products and consulting services for SOC 2, ISO 27001, […]

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Storj Launches New Partner Portal In Pursuit Of Channel-Led Sales Strategy

Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]

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Larissa Crandall Joins Veeam Software As VP Of Global Channel And Alliances

Channel veteran Larissa Crandall has joined Veeam Software as Vice President of Global Channel and Alliances. In her new role, Crandall will guide Veeam’s investments in a global partner and alliance ecosystem that ensures customers’ data is protected across multiple environments, whether cloud, virtual, physical, SaaS or Kubernetes. “Data is the most important asset that […]

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Dedicated Marketing Manager Included In New Perception Point Partner Program

Perception Point, a provider of advanced threat prevention across digital channels, has introduced a new program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. Open to the full gamut of channel partners, including resellers, distributors, and MSPs, the program is organized through a tiered structure, […]

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Impartner Enhances Platform With Code-Free Data Customization; Offers Master Classes On Starting And Scaling Channel Ecosystem Programs

Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]

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Kensington Wins Bet That Gamified Incentives Will Bring Partners To Portal

There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]

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Partnership Leaders Strives To Move Members Into C-Suite

The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]

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Relevize, A Channel Activation Solution Provider, Reports $6 Million Seed Round

Relevize, a channel activation solution provider, has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform’s engagement and reporting capabilities. Relevize’s platform is designed […]

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