Channel Programs
Robocorp Enhances Channel Program With New Partner Portal
Robocorp, a Gen2 robotic process automation (RPA) provider, unveiled an enhanced partner program to better support partners and service providers selling and delivering Gen2 RPA projects. The partner program includes a new partner portal and partner tier system. Further, Robocorp has included updates to the pricing model and RPA MSP (Managed Services), and has modified […]
New Incentives, Partner Development Funds Highlight Transformed ServiceNow Channel Program
ServiceNow is transforming its partner program to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services. The revamped partner program includes new partner incentives to maximize investments and foster additional opportunities to demonstrate expertise and capabilities. All partners […]
Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network
If any B2B buyers at small or medium businesses have yet to discover that a Cisco channel partner is their best source for the company’s products and solutions, it’s likely they’ll be getting the message soon. Since Cisco assigned its channel team with all sales to SMB accounts last Spring, the company has amped up […]
B2BMX Workshop To Offer Insights On Developing Referral Partner Program
Referral partner programs are becoming increasingly popular among B2B brands. In the last year, companies such as Electric, Blaze and Sovos expanded their channel program to include referral partners or enhanced existing initiatives. At the B2B Marketing Exchange (B2BMX), which will be held at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, a workshop is […]
Frank Rauch Joins Expanded Leadership Team At Cato Networks As Global Channel Chief
Channel program professional Frank Rauch is joining Cato Networks, a SASE platform provider, as Global Channel Chief. In this role, Rauch will be responsible for driving the channel ecosystem globally, enabling partners to profit from the enterprise shift to cloud-native networking and security. With more than 30 years of leadership experience, Rauch has successfully led, […]
Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event
When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]
How To Ensure Your Channel Partner Ecosystem Is Healthy
By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the health of our ecosystem. Here are some of the […]
Channel Marketing Trends: Taking Stock And Looking To 2023
By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]
Canalys To Celebrate Partner Ecosystems At North American Forum In November 2023
Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]
Increasingly Valued, Partner Ecosystems Still Need Careful Planning, Ardent Evangelists
Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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