Channel Marketer Report

Channel Programs

With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]

Read More

360insights Introduces Industry-Specific Incentive Automation Clouds

360insights, a channel incentives management (CIM) provider, has introduced comprehensive cloud solutions designed to automate incentives management across specific industry sectors including technology, media and telecom (TMT) pharmaceuticals, automotive and manufacturing. The dedicated incentive automation clouds offer brands new tools for embedding smart, personalized and connected experiences anywhere. “Today’s channel go-to-market strategy is all about addressing […]

Read More

Measuring The ROI Of Channel Incentive Programs

By Brian Crockett, Head of Marketing, Vanson Technology Services Will your channel incentive program provide sufficient return on investment (ROI)? While many partner program managers struggle with justifying the financial investment in a channel incentive program, the answer may be easier than you think. Channel incentive programs differ from other channel partner reward programs as […]

Read More

Artificial Intelligence, Machine Learning Provide New Pricing Insights In Updated Model N Revenue Cloud for High Tech

Model N, the cloud revenue management solutions provider, has updated its flagship product to leverage artificial intelligence (AI) and machine learning (ML) to enable better pricing decisions by a vendor’s channel partners. Additional enhancements to the solution, Model N Revenue Cloud for High Tech, improve channel partner efficiency and data quality and extend channel management […]

Read More

Pega Launches New Partner Program To Help Drive Increased Client Value And Delivery Excellence

Pegasystems, a provider of business complexity management software, has launched a channel partner program to provide a deeper and more accessible range of partner skills and solutions for its clients. The Pega partners program was created to better support companies that are increasingly turning to experienced partners to speed their digital transformation journey. Finding, onboarding, […]

Read More

Model N, Channelnomics Partner To Drive Joint Customers’ Channel Success

Model N, a cloud revenue management solutions provider, announced a new partnership with Channelnomics, a business strategy and research firm that enables high technology companies to assess, plan, and build channel program success. Built on joint consulting and implementation engagements with global high-tech companies, the partnership will pair Model N’s channel solutions with intelligence, planning […]

Read More

Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

Read More

OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]

Read More

ZoomInfo’s New Partner Program Offers Dedicated CAM Support

ZoomInfo, a global leader in go-to-market intelligence solutions, has launched a new program that enables partners to build custom engagements with the ZoomInfo platform. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve. Offering opportunities for solution or technology partners, ZoomInfo will assign dedicated […]

Read More