Channel Marketer Report

Channel Programs

Datto Acquires Backupify

Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]

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The Future Of Channel Marketing

By Andy Grant, Bowan Arrow  The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]

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Thinspace Partners With Xoom To Bring Desktop Virtualization To Texas SMB Market

Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.

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Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability

By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]

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Globalscape Focuses On Creating A Thriving Channel

Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]

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Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

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Toshiba Exec Discusses Channel Success Stories, Lessons Learned

The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]

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How B2B Sales Has Changed [Infographic]

Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]

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Toshiba Global Commerce Solutions Joins Motorola PartnerEmpower Program

Toshiba Global Commerce Solutions, a provider of POS technology for the retail industry, has joined the Motorola PartnerEmpower Program to further expand its omnichannel offerings. In signing the Global Systems Integrator Agreement from Motorola, Toshiba now is certified to resell Motorola scanners, mobile computers and wireless network solutions to retail customers. Toshiba also will be […]

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Hootsuite Unveils Global Agency Partner Program

Hootsuite has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies. Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support […]

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