Author Archives
Lenovo Packs Channel Marketing Support Into New Partner Program
Lenovo is enabling partners to more successfully market and sell its entire portfolio across devices, infrastructure, and services and solutions with a new channel framework. Lenovo 360, which launches officially in January 2022, comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model, the company […]
Impartner Launches Secure PRM Integration With HubSpot
Impartner, a global provider of SaaS-based channel management and partner relationship management (PRM) solutions, announced an integration with HubSpot, the customer relationship management (CRM) platform. Accepted to the HubSpot App Marketplace, the Impartner/HubSpot integration provides a robust, fail-safe data sync that escrows data and can “self heal” if there is an issue in data transmission. The […]
What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program
You know a company is serious about building better relations with its partner ecosystem when they appoint a Director of Global Channel Engagement. For the record, Armor, a global cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when Christine Gassman clearly demonstrated that she was the […]
Jacqueline D. Woods Joins Teradata As CMO
Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will […]
2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]
Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance
Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX). Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]
MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System
MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]
RollWorks Expands Channel Ecosystem With Agency Partner Program
RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow […]
Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales
It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year before Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossible to implement, Dell had begun to expand its menu of partner-focused digital demand gen practices. Without a doubt, […]
Channeltivity Joins HubSpot’s App Partner Program
Channeltivity has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a customer relationship management (CRM) platform, works with App Partners like Channeltivity to help grow its business through extending the product value of its apps, and distributing quality apps through the HubSpsot App Marketplace. Channeltivity’s SaaS […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved