Channel Marketer Report

Channel News

Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies

Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]

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Honeywell Building Technology Implements PRM Platform To Support New Channel Program

Honeywell Building Technologies has launched a new partner program to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners. The Partner Catalyst Program takes the best practices from established partner programs that Honeywell Building Technologies brands and businesses have operated over the years and unifies them into […]

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Netskope Boosts Channel Marketing Support With Launch Of New Partner Program

Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure […]

Read More Acquires Pressboard, An Analytics And Reporting Platform For Branded Content, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue.’s partnership management platform supports the way B2B and B2C businesses […]

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360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions

360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]

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Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]

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CRN Parent, The Channel Company, Acquires bChannels, A Global Partner Marketing Firm

bChannels, a global channel marketing company, has been acquired by The Channel Company, the parent of CRN. The deal expands The Channel Company’s digital marketing services, adding 150 employees focused on digital marketing services in the United Kingdom, Spain, Malaysia, U.S. and Australia. bChannels maintains a database of 660,000 partners in 208 countries, and supports […]

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HelpSystems Packs New Worldwide Channel Program With Robust Partner Marketing Support

HelpSystems, a cybersecurity and automation software company, has launched a new worldwide channel program, focusing on the strategic recruitment, development, and enablement of its partners in North America, Latin America, APAC, and EMEA. Designed to allow partners to position complementary cybersecurity products as a solution to solve their customers’ growing security challenges, the program will […]

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ColorTokens Expands Channel Team, Marketing Support To Enable Growth In Partner Network

ColorTokens, a provider of Zero Trust-based cybersecurity solutions, is expanding its channel organization to support the rapid growth of its North America partner network. Since the New Year, the company has increased its channel partners more than 20%. “In 2022, we are increasing our focus on building our channel partner community and driving a mutual […]

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With First Financing Round And Full-Time Management, Plans Platform Enhancements

Eddie Patzsch has been appointed CEO of, a company he co-founded and launched in 2019. is a SaaS application that  provides partner teams with tools that enable them to automate and scale their channel ecosystems. At the end of 2021, closed on its first financing round, led by Partnership Leaders Investments, FiDi Ventures, and a list […]

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