Channel Marketer Report

Channel News

Making The Case For B2B E-Commerce [Infographic]

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.   Source: Sullivan

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Go Mobile & Responsive Or Go Home! [Infographic]

Mobile optimization is no longer a nice to have. Google’s latest algorithm update, in fact, now puts businesses at risk if they are not mobile-friendly. Content and overall web sites will be placed lower on search engine results if they do not comply. How did we get to this point? This infographic, courtesy of Marketo and […]

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NetBase Joins Twitter Partner Program

NetBase is part of the limited pool of companies joining the Twitter Official Partner Program. As part of the program, NetBase will work closely with Twitter to fully integrate with the platform and release products more efficiently. NetBase will offer users detailed and actionable brand intelligence, including NetBase LIVE Pulse, which provides an up-to-the-second view […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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How B2B Businesses Are Tackling Social Media In 2015 [Infographic]

Using social media, B2B organizations note that they receive increased exposure (92%), increased traffic (80%) and build a loyal fan base (72%). But which social networks will dominate in 2015 and beyond? What challenges and/or obstacles are preventing B2B organizations from investing more in social media advertising and marketing? This infographic, courtesy of Real Business […]

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Manhattan Associates Extends IBM Cloud Partnership

Manhattan Associates has extended its relationship with IBM, positioning the company to provide technical support to customers using IBM Cloud’s SoftLayer technology alongside its own supply chain management offerings. In addition to offering customers various IBM software products, Manhattan Associates now supports IBM Cloud as an alternative deployment method. “The ability to offer our industry-leading […]

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Halyard Consulting Joins Hootsuite Partner Program

Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]

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Continuum Becomes Sharp Strategic Alliance Member

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has onboarded managed IT solution provider Continuum as a Sharp Strategic Alliance member. The partnership is designed to increase service offerings for Sharp Authorized Dealers. The partnership also positions dealers to leverage a new services platform, intending to help enhance the […]

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The New Billion Dollar Baby [Infographic]

Buyers today have access to a variety of tools and technologies that give them instant access to products, content and information. This customer-driven movement has dramatically changed the ways sales teams engage with prospects and customers. The below infographic, courtesy of LiveHive, walks through the technology revolution, and why new, cutting-edge sales tools are the […]

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RichRelevance Expands Partner Program To Support Omnichannel Personalization

RichRelevance, an omnichannel personalization solution provider, has expanded its partner ecosystem in an effort to better support partners going to market with its Relevance Cloud and the RichRelevance Build platform. The company aims to empower partners to launch personalization initiatives with their retail clients. The RichRelevance Partner Enablement Program is designed to help partners accelerate […]

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